ABUS: Growing Young


Director: Lukas Gellert
Production: LM.Media
Agency: Ogilvy
Abus is a leading manufacturer of locks, smart home solutions and: bicycle helmets. Fabian Cancellara is a Swiss professional cyclist, very fast and wears: bicycle helmets.
This spot for ABUS is about him, the gnawing ravages of time, safety in general and: bicycle helmets.